The summer months have passed, and it looks like “silly season” has officially ended, given the significant increase in calls and email I’ve received today. From this week onwards, all channel personnel will have the foot firmly back on the accelerator, preparing either for the half year or end of quarter, and most will also begin looking ahead and planning for next year.
So what is on the horizon for next year, what is the next “big thing” for channel? What are our customers talking to us about? What problems do they need to solve? And more importantly, what will they buy? The Simple answer, User Awareness. Yes, “mobile.” Yes, “The Cloud.” But, hand in hand with any new technology or revolutionary new way of working, must be “Infosec awareness.”
The reason for this? Companies have spent the last 10 years dealing with the “technology” in compliance. A lot of money has been spent (and made by channel) on protecting the perimeter. And now, a lot of companies are scratching their heads and asking what else can be done about that rogue element in all of this, “The User.” As the MetaCompliance Partner Manager, I am immersed in “the channel” on a daily basis, and the feedback from all of our partners is the same; they never fail to have a conversation, or get a meeting, about user awareness and policy compliance, either with their current customer base or with prospective new customers.
Some of you will already agree with me, some of you won’t. By the end of this blog, I hope the majority fall into that enlightened former group. So, for this week’s MetaCompliance focus on channel, I will give you 5 Reasons Why User Awareness is the Next Big Thing for the Channel.
1. Compliance Now Bites. Just ask any of the local authorities that have been fined by the ICO, or the companies that have been on the receiving end of recent FSA fines. Now, if you find yourself in a compliance pickle, not only do you have to show that everyone signed up to your data protection policies, but also that they all understood it. The word on the street is that, within the NHS, the Care Quality Commission will bring in onsite spot checks on user awareness. How many other regulators will follow suit do you think?
2. It’s the IT security market, but not as we know it. A lot of companies made a lot of money on the “technology” side of compliance. However, their IT security market has become very mature, and with this many technologies have become commoditised. There is still lots of activity, still lots of deals, but massive competition and price sensitivity. Infosec awareness is in the early stages of growth (see point 3). Those ahead of the pack will add user awareness to their product offering, become experts in awareness technologies at the early stages, and will reap the benefits for the next 10 years.
3. Compliance is not a business as usual activity……..….but the regulators say it should be. Look at other legislation that has passed into our culture over the last 30 years. Health & Safety, no smoking, seatbelts and child car seats. I remember vividly being taken to my brother’s football matches, in the back of the family Golf, with my brothers and sisters……and the whole football team! My point is this, it will start with user awareness being mandated, fines will be handed out. Most companies will address it, others will be careless. More fines will be handed out. And before you know it, user awareness technology will be standard in any information governance toolkit.
4. Your customers need help on the path to enlightenment. In these leaner times, many companies, when faced with payroll reductions, looked at the compliance department and thought “ Well, we’ve never had a breach, so we obviously don’t need them.” (It’s a perverse world we live in when doing your job properly leads to redundancy, but as we all know, compliance done well, goes unnoticed. But I digress). So, the compliance department now consists of 1, but the burden of compliance and user awareness is increasing. You can’t cut employees in half, so what can you do? Cue the channel. Companies will turn to those IT security specialist with whom they have trusted relationships to help advise on user awareness, supply technology to assist in user awareness, and in many cases, manage user awareness.
5. The only way is User Awareness (TOWIUA!). Six years ago it was rare that the Channel would be asked about automation for InfoSec awareness. However today, across both the public and private sectors, customers have gone through tender processes and are in the process of procuring Policy Management solutions, or have already bought and implemented awareness technology. This market has very definitely been established and customers are now beginning to invest in/buy product. Infosec Awareness technologies represent high product margins and significant pull through professional services for Channel. For those enlightened companies, it also presents an opportunity to set up stall as an early industry expert on InfoSec awareness. My question is “Why Wouldn’t You?”
Looking for the next solution piece to add to your go to market strategy? Look no further www.metacompliance.com
Tara Hutton